Mashup

Fear and power do not peacefully coexist. Very early in her career Madonna realised that neither her dancing nor voice were strong enough on their own. It follows, then, that she who wishes to reach the most rarefied and potent ranks of fashion, whether in dealmaking or designing, must have a certain serenity, outstanding communication abilities and a flat-out disregard for what you think. Together, these outstanding communication practices enabled Barack Obama to overcome obstacles that would have hindered another politician. His ability to persuade that Madonna’s style and sound has reflected an acute awareness of changing styles, whereas common sense says a designer should design what she likes, presents his ideas powerfully.
Obama uses key rhetorical techniques to present his ideas powerfully such as, how has Madonna achieved her success? There were two key factors - a certain above-the-fray quality and a deep and insightful appreciation of her customers. But having created some definitive design benchmarks establishes a strong first impression. And why should we care? We have much to learn from her. "She never follows anyone else's lead, just her own original energy.”


Shel Leanne, Say it Like Obama, www.sayitlikeobama.com accessed 22 June 2009)

"Case Study Madonna: How has she Achieved her Success?" Times Online, (Jan. 18, 2007)http://business.timesonline.co.uk/tol/business/career_and_jobs/graduate_management/article1293585.ece (accessed 22 June 2009)

Belinda Luscombe, "Women in Fashion: Muccia Prada," Time, http://www.time.com/time/2004/style/020904/power/2.html, (accessed June 22, 2009)